Digital Retail Strategy

West Marine retention & loyalty strategy and operations

Three-month engagement supporting CMO:

Retention & loyalty strategy and go-to-market for market-leading boating essentials retailer
Loyalty program audit and recommendation
Digital commerce and marketing tech product roadmap with key vendors
Day-to-day marketing operations with retention team

TruLocal marketing strategy and go-to-market

Four-month engagement supporting CXO for e-commerce start-up:

Marketing strategy
Comprehensive branding and content strategy by Vocal Design Co.
Go-to-market approach for customer acquisition, retention, and advocacy
Marketing tech capabilities and roadmap for web, email, and social media
Business case and financial proforma for customer and business outcomes

Co-branded Visa + McAfee offer

Five-month engagement with small medium business sales team:

Marketing strategy
Go-to-market approach for SMB personal online protection
Part of team that delivered a new co-branded partnership with Visa

E-commerce strategy review for Wunderman Thompson beverage client

Marketing strategy
DTC value proposition
Marketing technology assessment
Supply chain and fulfillment assessment
Financial model and 3-year proforma for top customer and business outcomes

client endorsements

"Arnold onboarded and quickly demonstrated his marketing leadership for a multi-national co-branded Visa + McAfee opportunity. He collaborated effectively with internal stakeholders across several functions and developed a comprehensive marketing strategy and go-to-market approach. His marketing and digital commerce leadership led to the successful launch of the co-branded offer."

Joe Gullo, McAfee Global Head of New Acquistion Channels