sample case studies and deliverables

West Marine retention & loyalty strategy and operations

Three-month engagement supporting CMO:

TruLocal marketing strategy and go-to-market

Four-month engagement supporting CXO for e-commerce start-up:
  • Marketing strategy
  • Comprehensive branding and content strategy by Vocal Design Co.
  • Go-to-market approach for customer acquisition, retention, and advocacy
  • Marketing tech capabilities and roadmap for web, email, and social media
  • Business case and financial proforma for customer and business outcomes

Co-branded Visa + McAfee offer

Five-month engagement with small medium business sales team:

E-commerce strategy review for Wunderman Thompson beverage client

  • Marketing strategy
  • DTC value proposition
  • Marketing technology assessment
  • Supply chain and fulfillment assessment
  • Financial model and 3-year proforma for top customer and business outcomes

client endorsements

"Arnold onboarded and quickly demonstrated his marketing leadership for a multi-national co-branded Visa + McAfee opportunity. He collaborated effectively with internal stakeholders across several functions and developed a comprehensive marketing strategy and go-to-market approach. His marketing and digital commerce leadership led to the successful launch of the co-branded offer."

Joe Gullo, McAfee Global Head of New Acquistion Channels

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